Logos and Branding for Landcare Businesses
First impressions matter.
And your logo is often the first thing people see, so you need to get it right.
But it’s not just about looking good. A strong visual identity reflects who you are and what you stand for.
Logos and branding that are clear, memorable and meaningful. Branding that feels professional, fits your audience and supports your future plans.
It also needs to work in the real world. From your work shirts and invoices, to social media and the sticker on the back of the ute – your branding should show up consistently and confidently, wherever it’s seen.
When people see the same strong visuals again and again, it builds recognition and trust.
It can take up to 7 impressions for someone to remember your brand — so let’s make each one count.
Whether you’re starting from scratch or refreshing what you’ve got, let’s work together to bring your vision to life.
Signature Package
For an enhanced visual identity.
Perfect for new businesses and for establishing a strong, professional brand presence everywhere you’re seen, including social media and advertising, whether it’s digital or print.
What does this package include?
This package includes:
- One-on-one meeting/Zoom call
- Custom Logo Design
- Primary logomark in white, black and full colour and 1 brand colour variation
- Icon logomark in 2 brand colour variations
- Secondary logomark – in white, full colour and 2 brand colour variations
- Submark in 2 brand colour variations
- Icon logomark in up to 3 brand colour variations
- Visual Style Guide: outlining your brand’s fonts, colour palette, logo usage guidelines, and usage examples specific to your brand.
- 2 x custom ready-to-post social media graphics to launch your brand and spread the word online
- Signature branding items: your choice of 2 collateral item designs:
- digital letterhead OR email signature
- print-ready business card OR gift voucher OR thank you card
- 1 x print-ready advertisement
- 1 x crafted media release (article) to launch your new brand and business
How much will I need to invest?
Your investment for the signature package is $2790.
Have some questions? I’ve got answers! Check out my FAQs.
Essentials Package
The branding solution to establish a stronger brand presence.
It’s the ideal solution to get your new business going with a limited budget, and can be easily added to later as your business grows.
What does this package include?
This package includes:
- One-on-one meeting/Zoom call
- Custom Logo Design
- Primary logomark in white, black and full colour and 1 brand colour variation
- Submark in 2 brand colour variations
- Icon logomark in 2 brand colour variation
- Visual Style Guide: outlining your brand’s fonts, colour palette, logo usage guidelines, and usage examples specific to your brand.
- Essential branding items: your choice of 1 collateral item design:
- digital letterhead OR email signature
- print-ready business card OR gift voucher OR thank you card
How much will I need to invest?
Your investment for the essentials package is $1690.
Basics Package
Just need a logo to get you started?
The basics package will help you establish a strong first impression for your business.
What does this package include?
Ideal for small, non-retail businesses who simply need a logo for (as examples) invoices and for adding to branded caps or shirts.
This package includes:
- One-on-one meeting/Zoom call
- Basic custom logo design (primary logo and icon)
- Basic Style Guide outlining how to use your logo
How much will I need to invest?
Your investment for the basics package is $700.
Some of my past work:
Keen to offload a project, or got something else in mind?
I can design, write and edit your customised documents.
Let me help you, so you can focus on what you do best.
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FAQ
How long will the whole process take?
Why does design cost so much?
A brand identity is never just a logo - it’s so much more.
What’s a ‘style guide’ and why do I need it?
What are ‘logo use guidelines’ and why do I need them?
For example, down the track you may decide to sponsor the local junior league team. They’ll ask you for your logo to use on their uniform. By using your guidelines your logo will be used in the right way, and your brand will still appear consistently everywhere it’s seen, even on the Under 9s footie shorts.
What does ‘print-ready’ mean?
A print-ready advertisement is one that is ready to be sent directly to your local newspaper or other publication.
What are the different logo versions and why do I need them?
A logo variation is a rearranged version of your main logo design that gives your brand the flexibility to show up consistently, and recognisably, in different places. For example, your main logo won’t work as the profile picture on Instagram. I’ll create logo variations to help you maintain a cohesive and adaptable brand identity.
Primary logo
Your most complex and complete version, and the go-to version. It may include a tagline (if you have one). All other versions stem from this one. You’ll use this one when there’s no space restrictions, such as on a letterhead, signage, or business card.
Secondary logo
Also known as an alternate logo, it’s a stripped-down version of the primary logo, and usually has a different layout. Focus is on the brand name. May be used on business cards or invoices.
Submark
Simple but identifiable. Includes business name and/or a creative element. For fitting into small spaces where the larger variations won’t fit, such as social media profile images or a website header for mobile.
Logo mark
Similar to submarks but even smaller, and is a tiny illustration or your initials. It’s the branded icon on the tab on a browser window. Only ever seems to be noticed when you don’t have one!
Will you help me use my brand?
I’m always here to help you use it to its full potential.
What about something else?
I’ve curated my branding packages based on my experience with what’s usually needed by new and re-branding businesses, and to prevent issues down the track. If my packages don’t quite fit what you need I’m only too happy to discuss your situation and create a unique solution for you.
I’m skilled at designing all sorts of other marketing collateral for a consistent brand presence:
- branded social media graphics (done-for-you or supplied as a branded Canva template)
- brochures and flyers
- signage
- stickers, fridge magnets, caps and other merchandise
- newsletters
- posters and advertising
- email templates and more
Reach out to discuss whatever else you may need as your business grows.
What don't you do?
Fair question. Whilst I take great care to make sure your logo and branding will fit and look right at home with your competitors, I don’t create logos and brands that look like all the others.
I take pride in not using stock graphics or logo templates, so there’s no chance that you and your competition (or the bloke next door) will have the same logo.
Your logo and brand will be uniquely yours. For example, I’ll never create a logo for a small farming business with a stock-standard head of wheat, if farming is what you do and a head of wheat is what represents you and your business best, great, but you won’t get a logo that looks like your neighbours’.
While I’m happy to take inspiration from other designers, I’ll never copy other designers. Please don’t ask me to ‘do a logo exactly like this, but with my name’. It’s unethical and it’s theft.
I’ve still got questions.
No dramas, get in touch and we can work through the answers.
Alternatively, you can also contact me at 0497 665 426 or danielle@creativesparrow.com.au
How do I get started?
If you’re keen to work together, simply book a call with me here.