Landcare NRM Event Promotion - Brand Review/Strategy

I bet you’ve done this before. You’ve used whatever Canva template caught your eye to whip up a social media post about your field day.

But it’s not the same as you used last time, or the time before. Am I right?

There’s a better way to promote your events – without your DIY-ing.

That’s where I can help.

With my event promotion packages, you’ll get on-brand and professionally designed flyers, ready-to-go social media posts and more.

But I know you don’t have time for all of this, and it’s not your strength anyway.

I can easily take all those time-consuming tasks off your hands right now, so you can get back to doing what you love.

Let me help you, so you can focus on what you do best.

Landcare Brand Review/Strategy

This step is needed for all first-time event promo clients.

It’s a one-time thing, but we’ll refer to it every time we work together.

This package is all about getting to know your target audience and figuring out the best way to reach them through your marketing. It’s the first step in building your brand, and it’s essential for us to work together effectively.

We’ll review your entire brand and target audience, get real about what’s working and what’s not,
and focus on your purpose, community and target audience.

Even if you use the standard ‘Landcare hands’ logo, this is important for your own group too.

When we’re done you’ll have a brand guide that’s really practical. It will include;
• A clear picture of your target audience
• Tone of voice guide with word prompts
• A visual mood board to represent your brand
• A guide to using consistent colours, fonts and images
• Practical and realistic actions you can start using right away

Investment: $497

Have some questions? I’ve got answers! Check out my FAQs.

To ensure your entire event is consistently branded, ask me about customised extra touches, such as:

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Branded name tags for participants and/or speakers

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Branded PowerPoint presentation templates

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Branded merchandise

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Thank you notes/cards for presenters or sponsors

Some of my past work:

“Danielle can grasp a project’s intention and provide an excellent scope to get the work completed within the subscribed timeframe. She is a fabulous communicator, wonderfully organised, technically adept and an all-round pleasure to work with.”

Amanda Glasson, former Landcare Coordinator and Rural Resilience Officer

“She is an asset to our team - her flair for creativity coupled with her broad scientific knowledge leads to products not only looking great but also relevant and targeted to the topic and target audience.”

Jasmine Wells, Senior Land Services Officer NRM

“Danielle’s specialist blend of graphic design skills and an expert understanding of NRM places her in a unique ‘space’. It is a great advantage to have someone who understands the subject matter and also the communication products we are trying to develop.”

Allan Nicholson, Principal Salinity Officer

Landcare Graphic Designer NRM Ag Sector Communications Specialist Australia Creative Sparrow

Got an upcoming event to promote?

I can create customised marketing materials to effectively reach your ideal participants and get them excited about attending.

Book a free call

Want to simplify your Landcare event planning?

You’ll LOVE my FREE event management sheet, perfect for organising workshops and field days.

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FAQ

Who is this package for?

This a first step for me with any new clients, but it can also be used on it’s own, for you to get clarity with your brand and how you present yourself to your community and target audience.

I’ll also use the insights from this to create any custom-branded items for you when we work together.

What do you need me to do to prepare?

There’ll be a bit of homework for you to do, which will require you to compile some info so I can get to know your organisation a bit better, and to direct you to start thinking closely about your brand (which you may not have done before).

How do I use this info?

You’ll be able to use the info straight away in all the collateral you put out there (think social media, articles, flyers, reports, presentations etc). And it will be great to guide me in the future, as I’ll have that info ready to go for developing any documents you need. No matter how many projects we work together on in the future, we won’t need to go through this process again.

I know you don’t need a lengthy brand guide, just something that’s practical and realistic for you and the rest of your team (or committee) so you are all clearly on the same page. So that’s what I’ll give you. It will be practical and usable, in plain language.

FAQ

What do you need from me?

I’ll need to know the event details: what it’s about, where and when it is, speaker details, sponsors etc. I’ll send through all of my questions prior to us working together, so I can pull everything together for you.

I’ll also need you to provide all logos (yours, any sponsors etc) and images.

If you don’t have any appropriate photos for me to use to promote this event, I’ll do a stock image search and charge you for any that are used, following your approval.

Why don’t you have set packages?

I know from experience that each community is different. And what they expect when an event is coming up will also differ.

In some places, it’s standard to print flyers and have them in all the local businesses in the main street. In other communities, if it’s not posted in a local Facebook group no one hears about it.

I allow that flexibility.

You choose what works for you, I’ll give you a clear quote, and you can easily budget.

How soon should I book you in?

I need you to give me as much lead time as possible (ideally 6-8 weeks before your event so I can fit you in), so that we can make sure we get the word out effectively.

If you’ve got an event calendar for the year already planned out, that’s great! Let me know as soon as you can when you have your events planned.